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Culture Mastery 4 C's Process™: Intercultural competence and culture-emotion intelligence development program

Now also available in French!

"This course is the greatest value to me and the team with whom I work. Some things are simply negotiable and just need to be identified on one side or another -- and I think this tool provides an excellent diagnostic starting point for dialogue to get everyone closer"

(R.B., Mexico)

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Do these sentiments sound at all familiar to you:

  • I cannot get anything done in the office – I am constantly interrupted!  People don’t seem to realize that they cannot just come into my office whenever they want.
  • Deadlines don’t seem to matter to anyone.  I spend too much time nagging people to submit their tasks that are way overdue.
  • Sometimes I feel like I am running a kindergarten group instead of a professional office.  Initiative is almost non-existent.

These are just three examples of a whole range of frustrating experiences that people speak of when they work across cultures – either as expatriates or as home-based managers of internationally diverse teams.  The next sentence usually goes something like this:



“But what can I do? It’s the culture.  Everyone is like that here.”


And most people continue with business-as-usual – blaming the rapidly accumulating stress onto differences in culture, while not really being sure how to address these differences.

The online Culture Mastery Course has been specifically designed to help you address the differences and frustrations through the 4 C’s process™ of culture-emotion intelligence that builds your intercultural competenceThis stand alone course is an integral part of every one of our country-specific cross-cultural courses found at the Global Coach Center Academy.



I recently gave a presentation on the Culture Mastery 4 C's Process™ at the Global Coach Conference.  You can listen to it here (and download the slides that go with the presentation here).

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Our ability to build culture mastery doesn’t rest only on knowing about another culture, but also on our ability to appreciate what values, dreams, habits and behaviors affect that culture.


Culture consists of many things.  It encompasses tangible elements such as food, language, customs, religion, and dress as well as intangible elements such as values, beliefs and traditions.  These intangible elements are often full with emotions.  The emotional component frequently gets overlooked in most models and most informational cultural presentations – but that’s the one that is the most critical when you get to the gist of succeeding in another culture.


The emotional undertow often makes changing culture a struggle and will define how difficult or easy it’s going to be for anyone to adjust to the habits and behaviors of the new culture.  This 4 C’s process™ of the Culture Mastery course helps you understand the “why” of your emotional response to working and/or living in another culture – and provides you with tools to become emotionally intelligent and competent when working across cultures.



C – CALCULATE You calculate your preference on the continuum of each cultural variable and thus learn your own Cultural Blueprint. You then compare it with the Cultural Blueprints of your co-workers/staff/clients/ partners from another country/culture and calculate the gaps between your preferences and theirs.


"The survey helped me understand potential areas of misunderstanding and served as a useful guide to hone my own communication skills.  Personally, I interact with people globally so this was very useful in stepping back and understanding if my message is being delivered as I hoped it would or if there was some filter unknown to me that would create some bias"

(B.P., USA)


C – CHOOSE.  You go through the process of choosing your negotiable and non-negotiable variables.  Making that choice from the perspective of your values/dreams/beliefs will allow you to understand which behaviors/habits you can adjust.


"The ideas raised in this course helped me to understand my own ways of doing things better."

(B.P., USA)


C – CHANGE.  Your learn the skill of changing your cultural attitudes, habits and behaviors when dealing with negotiable variables.


"Assessing on culture preferences is a great way to understand culture challenges.  And these challenges are the main reason why international assignments fail.  Therefore it is really important to guarantee a successful assignment. This course is very good in focusing on main challenges of culture differences."

(I.V., Portugal)


C – CREATE.  You learn the tools of creating cultural alliances for those variables that are non-negotiable.


With Cultural Mastery – the 4C’s Process, Margarita has developed a creative and scholarly  process which takes a complex and challenging central  issue in our multicultural world that enriches our own competence.  It builds our awareness of our own cultural identities and, through a logically constructed process, informs us of the similarities and differences in values and  preferred working styles of people of other cultures.  This program gives us a process that increases the possibilities of our working together with greater success as we learn that  diversity as an opportunity to expand our skills to achieve greater success and satisfaction in our work and in our own lives.  Margarita has done all this by using her own unique “C’s” in educating us with  Clarity, Creativity and Competence.

Jean Pollara Muni




The Culture Mastery course consists of 4 sections and each section focuses on one of the C’s.  You download the materials in a PDF format and here is the bonus: if you are an expat manager you can share those materials with your staff from another culture/country and they too can CALCULATE their Cultural Blueprints (if you are a coach/trainer or in HR, please see how you can help your staff/clients here)! For now all the materials are in English but we are planning to translate them into other languages.


ADDITIONAL BONUS for the first 100 participants: a free Culture Mastery course in either Spanish, Portuguese, French, or Russian (when they become available)!




Your choice entirely!

The course materials are stored on a server for you to access and learn whenever you can.  There is no expiration date, no class to be late for, no time zones to negotiate.  Just log in and study. Or print the materials out and take them on your trip. 




Signing up is very easy.  Just click go to the Global Coach Center Academy where you can enroll in this course.  Once you are there, just register for the Academy and pay with PayPal (you can choose to pay via your PayPal account or with your credit car) and that’s it.


Don’t wait.  REGISTER NOW and become among the first 100 people to receive a free copy of the Culture Mastery course in another language. By registering you agree to these Terms and Conditions.




If you prefer improving your intercultural competence with a cross-cultural coach, we offer a tailored cross-cultural coaching program, based on Culture Mastery 4 C's Process.  The program lasts between 3 and 9 coaching sessions and you receive individual coaching from one of our qualified Culture Mastery coaches.  For more information, please visit Cross-Cultural Coaching information page.



If you are a cross-cultural coach and/or a trainer and would like to use the 4 C's process™ of Culture Mastery to use with your clients, you can purchase a license to use the Culture Mastery 4 C's process™ here.  The licensed materials are free of "for students only" copyright on its pages while the regular materials carry that copyright on every page.  By purchasing this license you agree to the Terms and Conditions.


If you are in HR and would like to use the 4 C's process™ of the Culture Mastery to facilitate internal culture awareness trainings, please contact us for a license to use the Culture Mastery 4 C's process™ here.  By purchasing this license you agree to the Terms and Conditions.


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