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The program has been specifically designed for executives who want to improve their intercultural intelligence and become more successful when working across cultures.


Do these sentiments sound familiar?

Arrow_red_curved "I cannot get anything done in the office – I am constantly interrupted!  People don’t seem to realize that they cannot just come into my office whenever they want."

Arrow_red_curved "Deadlines don’t seem to matter to anyone.  I spend too much time nagging people to submit their tasks that are way overdue."

Arrow_red_curved "Sometimes I feel like I am running a kindergarten instead of a professional team.  Initiative is almost non-existent."

These are just three examples of a whole range of frustrating experiences that people speak of when they work across cultures – either as expatriates or as home-based managers of internationally diverse teams.  The next sentence usually goes something like this:

...“But what can I do? It’s the culture. Everyone is like that here.”

And most people continue with business-as-usual – blaming the rapidly accumulating stress onto differences in culture, while not really being sure how to address these differences.


The Culture Mastery 4 C's Process™ Program has been specifically designed to help you address the differences and frustrations through the 4 C’s process™ that builds your intercultural competence.

The license to the Culture Mastery 4 C’s Process™ will benefit you if:

  • You are an expatriate;
  • You manage diverse virtual teams;
  • You work across cultures with clients, partners, and suppliers;
  • You would like to improve your intercultural competency.


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Our ability to build culture mastery doesn’t rest only on knowing about another culture, but also on our ability to appreciate what values, dreams, habits and behaviors affect that culture.

Culture consists of many things.  It encompasses tangible elements such as food, language, customs, religion, and dress as well as intangible elements such as values, beliefs and traditions.  These intangible elements are often full with emotions.  The emotional component frequently gets overlooked in most models and most informational cultural presentations – but that’s the one that is the most critical when you get to the gist of succeeding in another culture.

This emotional undertow often makes changing culture a struggle and will define how difficult or easy it’s going to be for anyone to adjust to the habits and behaviors of the new culture.  This 4 C’s Process™ of the Culture Mastery program helps individuals understand the “why” of their emotional response to working and/or living in another culture – and provides them with tools to become emotionally intelligent and competent when working across cultures.

The 4 C’s are:


C – CALCULATE. The first step in the Culture Mastery 4 C’s Process™ is an assessment-type indicator.  Individuals calculate their preferences within 11 cultural variables and thus learn their own Cultural Blueprint. They are then able compare it with the Cultural Blueprints of their co-workers/staff/clients/ partners from other countries/cultures and calculate the gaps between the preferences.

C – CHOOSE. In the second step of Culture Mastery 4 C’s Process™ individuals are guided through the process of choosing their negotiable and non-negotiable cultural variables.  They are offered the tools to make that choice from the perspective of their values/dreams/beliefs vs. habits/talents/skills.  This distinction allows them to understand which culture-specific behaviors they can adjust.

C – CHANGE. In the third step of Culture Mastery 4 C’s Process™ individuals learn the skill of changing their cultural attitudes and behaviors when dealing with a different culture and their negotiable variables.

C – CREATE. In the fourth step of Culture Mastery 4 C’s Process™ individuals learn the tools of creating cultural alliances for those cultural variables that are non-negotiable.

Here is what clients who have used Culture Mastery 4C's Process™ in their own work said about Culture Mastery:

"This program is the greatest value to me and the team with whom I work. Some things are simply negotiable and just need to be identified on one side or another -- and I think this tool provides an excellent diagnostic starting point for dialogue to get everyone closer."

(R.B., Mexico)

"The assessment helped me understand potential areas of misunderstanding and served as a useful guide to hone my own communication skills.  Personally, I interact with people globally so this was very useful in stepping back and understanding if my message is being delivered as I hoped it would or if there was some filter unknown to me that would create some bias. The ideas raised in this program helped me to understand my own ways of doing things better."

(B.P., USA)

"Assessing on culture preferences is a great way to understand culture challenges.  And these challenges are the main reason why international assignments fail.  Therefore it is really important to guarantee a successful assignment. This program is very good in focusing on main challenges of culture differences."

(I.V., Portugal)



The Culture Mastery 4 C's Process™ is a four step cross-cultural coaching program -- complete with an assessment and a clear step-by-step process that builds upon this assessment.


It provides you with a clear roadmap and hands-on exercises that help make an adaptive change -- the hardest change to make in cross-cultural contexts.  Our assessment is an indicator of preferences and, unlike many other assessments out there, doesn't pigeonhole you in a box.  It serves as a snapshot in time of your cultural preferences and as a lanching pad for the cross-cultural coaching/training methodology of the 4C's™.


Other stand-alone assessments can lead to stereotypes and misunderstandings because they don't bring you into the relationship with your preferences and values.  The assessment from the Culture Mastery 4 C's Process™ is followed-up by the 4C's™ methodology that develops your culture-emotion intelligence.



You can choose from two options:

Arrow_redOption I: An individual coaching program with a licensed Culture Mastery coach. The program consists of 3 to 9 sessions (45 min each) conducted over the phone/Skype.  You work with your coach to --

  • Learn your Cultural Blueprint and how it compares to the blueprint of the people you are working with (First C: CALCULATE - assessment step)
  • Understand which parts of your Cultural Blueprint can be adjusted to be more effective across cultures (Second C: CHOOSE)
  • Adopt new habits and behaviors through the process of cultural adjustment (Third C: CHANGE)
  • Zero in on parts of your Cultural Blueprint that cannot be adjusted and work to create cultural alliances (Fourth C: CREATE)

If you choose this option you receive individual attention and support throughout the entire process.  The cost of this option is $997 for 3 individual coaching sessions.


To book a complimentary conversation about how Culture Mastery 4 C's Process™ individual coaching program can benefit you, please contact us here.

Arrow_redOption II: A self-study program through our online Global Coach Center Academy. This option allows you to study independently and at your own pace using the Culture Mastery 4 C's Process™ materials available 24/7.


The cost of this option is $197 for independent self-study.  One 30 min follow-up coaching session is included to discuss your results with a coach.


To sign up for the online Culture Mastery 4 C's Process™ Program, please go to the Global Coach Center Academy.*** The online course is also available in French.

Arrow_redOption III: A paperback or an e-book. This option allows you to check out the program by working through a Culture Mastery 4 C's Process workbook. To buy a paperback version or a Kindle edition, please click here.

***By purchasing the online Culture Mastery 4 C's Process™ Program you agree to these Terms and Conditions.



If you are a cross-cultural coach and/or a trainer and would like to use the 4 C's process™ of Culture Mastery to use with your clients, you can purchase a license to use the Culture Mastery 4 C's process™ here.  The licensed materials are free of "for students only" copyright on its pages while the regular materials carry that copyright on every page.  By purchasing this license you agree to the Terms and Conditions.

If you are in HR and would like to use the 4 C's process™ of the Culture Mastery to facilitate internal culture awareness trainings, please contact us for a license to use the Culture Mastery 4 C's process™ here.  By purchasing this license you agree to the Terms and Conditions.


For enrollment inquiries please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .










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