Here is what other licensees said about Culture Mastery 4 C's Process™:
Culture Mastery is an extremely well developed tool which allows an immediate and practical use of the cultural and personal values. We finally have a tool that is not theory-focused but which translates and applies the approved research into organizations. We now can speak of Cultural Intelligence!
Christine Baudot, Vancouver/Paris, Canada/France
I can't recommend Margarita's training enough! I've done it and regardless of all my experience and knowledge, it gave me a different insight into how to approach my training programmes. Relevant, pertinant, interactive, useful, and enriching. Margarita was a great facilitator and the other participants really took part and shared. Personally, since I did her training I have reassessed my programme contents and presentation and my clients love it! I used a lot of what we discussed in the course just yesterday, for the first time 'live' , with MBA students wanting an insight into intercultural management. I was able to demystify the theories, make it relevant and apply it to their professional lives. Must have done a good job because I've been invited back!
Helen Le Port, HLP Training, Paris, France
Great tool to use in personal as well as group sessions in coaching to help people see beyond themselves and give useful tool to help them change or become aware in/of their behaviour/beliefs/emotions and create alignment for change in positive manners in their situation.
Marina van Dijk de Waal, Melbourne, Australia
Culture Mastery is an extremely useful tool for heightening awareness immediately. Linking actions and beliefs to value systems significantly increases understanding of self and others. Shifts can be made mentally and physically straight away.
Dana Belter-Lefeuvre, GPS for Professionals, Kuala Lumpur, Malaysia
I believe it is a simple but effective tool to use with our trainees/coachees. It should be adapted to each individual but is an excellent basis to get to know people’s beliefs and values. This effectiveness comes out also because the coaching techniques are already implied in the Culture Mastery tool.
Paula Resende, Lisbon, Portugal
“The Culture Mastery Licence is a very practical approach of intercultural awareness. It’s a good support and useful tool to understanding your cultural patterns, developing your intercultural competences and transforming your knowledge into creativity and effective behavior.”
Claire Bailliez, Grana Skills, Ltd, Ho Chi Minh, Vietnam
The license to the Culture Mastery 4 C’s Process™ will benefit you if:
You train and counsel culturally diverse teams;
You coach global leaders on cultural communication and management;
You provide training to companies that outsource and/or work virtually across cultures;
You coach and train expatriates for assignments abroad;
You would like to add an intercultural competency component to your skills and practice.
WHAT IS THE 4 C’s PROCESS™ AND HOW DOES IT WORK FOR CLIENTS?
Our ability to build culture mastery doesn’t rest only on knowing about another culture, but also on our ability to appreciate what values, dreams, habits and behaviors affect that culture.
Culture consists of many things. It encompasses tangible elements such as food, language, customs, religion, and dress as well as intangible elements such as values, beliefs and traditions. These intangible elements are often full with emotions. The emotional component frequently gets overlooked in most models and most informational cultural presentations – but that’s the one that is the most critical when you get to the gist of succeeding in another culture.
This emotional undertow often makes changing culture a struggle and will define how difficult or easy it’s going to be for anyone to adjust to the habits and behaviors of the new culture. This 4 C’s Process™ of the Culture Mastery program helps individuals understand the “why” of their emotional response to working and/or living in another culture – and provides them with tools to become emotionally intelligent and competent when working across cultures.
The 4 C’s are:
C – CALCULATE. The first step in the Culture Mastery 4 C’s Process™ is an assessment-type indicator. Individuals calculate their preferences within 11 cultural variables and thus learn their own Cultural Blueprint. They are then able compare it with the Cultural Blueprints of their co-workers/staff/clients/ partners from other countries/cultures and calculate the gaps between the preferences.
C – CHOOSE. In the second step of Culture Mastery 4 C’s Process™ individuals are guided through the process of choosing their negotiable and non-negotiable cultural variables. They are offered the tools to make that choice from the perspective of their values/dreams/beliefs vs. habits/talents/skills. This distinction allows them to understand which culture-specific behaviors they can adjust.
C – CHANGE. In the third step of Culture Mastery 4 C’s Process™ individuals learn the skill of changing their cultural attitudes and behaviors when dealing with a different culture and their negotiable variables.
C – CREATE. In the fourth step of Culture Mastery 4 C’s Process™ individuals learn the tools of creating cultural alliances for those cultural variables that are non-negotiable.
Here is what clients who have used Culture Mastery 4C's Process™ in their own work said about Culture Mastery:
"This program is the greatest value to me and the team with whom I work. Some things are simply negotiable and just need to be identified on one side or another -- and I think this tool provides an excellent diagnostic starting point for dialogue to get everyone closer."
"The assessment helped me understand potential areas of misunderstanding and served as a useful guide to hone my own communication skills. Personally, I interact with people globally so this was very useful in stepping back and understanding if my message is being delivered as I hoped it would or if there was some filter unknown to me that would create some bias. The ideas raised in this program helped me to understand my own ways of doing things better."
"Assessing on culture preferences is a great way to understand culture challenges. And these challenges are the main reason why international assignments fail. Therefore it is really important to guarantee a successful assignment. This program is very good in focusing on main challenges of culture differences."
HOW IS CULTURE MASTERY 4 C's PROCESS™ DIFFERENT FROM OTHERS?
The Culture Mastery 4 C's Process™ is a four step cross-cultural coaching program -- complete with an assessment and a clear step-by-step process that builds upon this assessment.
It provides you with a clearroadmap and hands-on activities and exercises that promote adaptive change -- the hardest change to make in cross-cultural contexts -- in trainees and clients. Our assessment is an indicator of preferences and, unlike many other assessments out there, doesn't pigeonhole a client in a box. It serves as a snapshot in time of client's preferences and as a lanching pad for the cross-cultural coaching/training methodology of the 4C's™.
Other stand-alone assessments can lead to stereotypes and misunderstandings because they don't bring clients into the relationship with their preferences and values. The assessment from the Culture Mastery 4 C's Process™ is followed-up by the 4C's™ methodology that develops your client's culture-emotion intelligence.
WHAT DO YOU GET WHEN YOU SIGN UP?
When you sign up for Culture Mastery 4 C’s Process™ licensing program, you receive:
A full, royalty-free license to the Culture Mastery 4 C’s Process™ web-based assessment and culture-emotion intelligence development program for 10 years (English, French, or Russian-language version)
A Train-the-Trainer licensee certification program (webinars) which provides in-depth review of eleven cultural variables and detailed experiential learning of how to work through the 4 C's of the Process with individual clients and teams,
An access to the practitioner’s forum where you can connect with your fellow practitioners
Access to cultural blueprints of many countries***
A BONUS: After you certify, your name and your contact information will be available on our site as a coach/trainer who is certified to use Culture Mastery 4 C's Process™.
WHEN DOES THE WEBINAR TAKE PLACE?
The next public licensing webinar is in the process of being scheduled. Please contact us here if you are interested.
"I attended lots of workshops, and I have to say that you were the most professional! It was really a pleasure to listen to all these interesting things you told us. The power point presentation and the exercises made it even more clear. I have learned a lot! Thank you!"
(Karlijn De Broeck)
"Great webinar training that incited each and every participant to actively share and from which we all walked away with new insights and knowledge of ourselves and others. At last, a tool that updates the various intercultural theories and applies them in a practical, no-nonsense way to people and modern working environments."
(Helen Le Port)
After you certify, you will be able to download the program materials.
HOW MUCH DOES THIS PROGRAM COST?
Your investment for a 5-year royalty-free license use is $1599. This fee also includes:
CULTURE MASTERY 4C’S PROCESS™ 5-YR ROYALTY FREE LICENSE (in English, French, or Russian)
TRAIN-THE-TRAINER CERTIFICATION WEBINAR
YEARLY LICENSE FOR 5 YEARS
WEB-BASED INDIVIDUAL CULTURAL BLUEPRINT INDICATOR (ICBI) FOR YOUR CLIENTS
FIRST 3 INCLUDED
ADDITIONAL AT $50 EACH
$50 PER COUNTRY
YOUR NAME ON OUR SITE AS A LICENSED PRACTITIONER OF CULTURE MASTERY 4C’S PROCESS™
HOW DO I SIGN UP?
Please process your payment via PayPal below.
*** Individual countries’ blueprints are usually available as part of full courses on each country. For licensees of the Culture Mastery program we will offer the countries’ blueprints as stand-alones for a much lower fee.
For enrollment inquiries please contact