Culture Mastery License and Certification Webinar PDF Print E-mail

The Culture Mastery 4 C’s Process™ is an assessment and culture-emotion intelligence development program.

It has been specifically designed as a tool for coaches/trainers/consultants to help their clients develop intercultural competence by (1) addressing cultural differences through assessing their personal cultural blueprints, (2) applying values-based reasoning to cultural dimensions, and (3) creating a plan for cultural adjustment in unfamiliar environments.


Please listen to a presentation on the Culture Mastery 4 C's Process™ at the Global Coach Conference (and download the slides that go with the presentation here):

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Here is what other licensees said about Culture Mastery 4 C's Process™:

Culture Mastery is an extremely well developed tool which allows an immediate and practical use of the cultural and personal values. We finally have a tool that is not theory-focused but which translates and applies the approved research into organizations. We now can speak of Cultural Intelligence!

Christine Baudot, Vancouver/Paris, Canada/France


Great webinar training that incited each and every participant to actively share and from which we all walked away with new insights and knowledge of ourselves and others.  At last, a tool that updates the various intercultural theories and applies them in a practical, no-nonsense way to people and modern working environments.

Helen Le Port, HLP Training, Paris, France


Great tool to use in personal as well as group sessions in coaching to help people see beyond themselves and give useful tool to help them change or become aware in/of their behaviour/beliefs/emotions and create alignment for change in positive manners in their situation.

Marina van Dijk de Waal, Melbourne, Australia


Culture Mastery is an extremely useful tool for heightening awareness immediately. Linking actions and beliefs to value systems significantly increases understanding of self and others. Shifts can be made mentally and physically straight away.

Dana Belter-Lefeuvre, GPS for Professionals, Kuala Lumpur, Malaysia

I believe it is a simple but effective tool to use with our trainees/coachees. It should be adapted to each individual but is an excellent basis to get to know people’s beliefs and values. This effectiveness comes out also because the coaching techniques are already implied in the Culture Mastery tool.

Paula Resende, Lisbon, Portugal



The license to the Culture Mastery 4 C’s Process™ will benefit you if:

  • You train and counsel culturally diverse teams;
  • You coach global leaders on cultural communication and management;
  • You provide training to companies that outsource and/or work virtually across cultures;
  • You coach and train expatriates for assignments abroad;
  • You would like to add an intercultural competency component to your skills and practice.

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Our ability to build culture mastery doesn’t rest only on knowing about another culture, but also on our ability to appreciate what values, dreams, habits and behaviors affect that culture.


Culture consists of many things.  It encompasses tangible elements such as food, language, customs, religion, and dress as well as intangible elements such as values, beliefs and traditions.  These intangible elements are often full with emotions.  The emotional component frequently gets overlooked in most models and most informational cultural presentations – but that’s the one that is the most critical when you get to the gist of succeeding in another culture.


This emotional undertow often makes changing culture a struggle and will define how difficult or easy it’s going to be for anyone to adjust to the habits and behaviors of the new culture.  This 4 C’s Process™ of the Culture Mastery program helps individuals understand the “why” of their emotional response to working and/or living in another culture – and provides them with tools to become emotionally intelligent and competent when working across cultures.


The 4 C’s are:


C – CALCULATE. The first step in the Culture Mastery 4 C’s Process™ is an assessment-type indicator.  Individuals calculate their preferences within 11 cultural variables and thus learn their own Cultural Blueprint. They are then able compare it with the Cultural Blueprints of their co-workers/staff/clients/ partners from other countries/cultures and calculate the gaps between the preferences.

C – CHOOSE. In the second step of Culture Mastery 4 C’s Process™ individuals are guided through the process of choosing their negotiable and non-negotiable cultural variables.  They are offered the tools to make that choice from the perspective of their values/dreams/beliefs vs. habits/talents/skills.  This distinction allows them to understand which culture-specific behaviors they can adjust.


C – CHANGE.  In the third step of Culture Mastery 4 C’s Process™ individuals learn the skill of changing their cultural attitudes and behaviors when dealing with a different culture and their negotiable variables.


C – CREATE.  In the fourth step of Culture Mastery 4 C’s Process™ individuals learn the tools of creating cultural alliances for those cultural variables that are non-negotiable.


Here is what clients that have used Culture Mastery 4C's Process™ in their own work said about Culture Mastery:

"This program is the greatest value to me and the team with whom I work. Some things are simply negotiable and just need to be identified on one side or another -- and I think this tool provides an excellent diagnostic starting point for dialogue to get everyone closer."

(R.B., Mexico)


"The assessment helped me understand potential areas of misunderstanding and served as a useful guide to hone my own communication skills.  Personally, I interact with people globally so this was very useful in stepping back and understanding if my message is being delivered as I hoped it would or if there was some filter unknown to me that would create some bias. The ideas raised in this program helped me to understand my own ways of doing things better."

(B.P., USA)


"Assessing on culture preferences is a great way to understand culture challenges.  And these challenges are the main reason why international assignments fail.  Therefore it is really important to guarantee a successful assignment. This program is very good in focusing on main challenges of culture differences."

(I.V., Portugal)


The Culture Mastery 4 C's Process™ is a four step cross-cultural coaching program, complete with an assessment and a clear step-by-step process that builds upon this assessment. The assessment is an indicator of preferences and, unlike many other assessments out there, doesn't pigeonhole a client in a box.  It serves as a snapshot in time of client's preferences and as a launching pad for the cross-cultural coaching program that follows.




When you sign up for Culture Mastery 4 C’s Process™ licensing program, you receive:

  • A full, royalty-free license to the Culture Mastery 4 C’s Process™ assessment and culture-emotion intelligence development program for 5 years (English, French, or Russian version)
  • A TOT webinar completion of which provides with the certification to use Culture Mastery
  • An access to the practitioner’s forum where you can connect with your fellow practitioners
  • An access to cultural blueprints of many countries***
  • A BONUS: If you sign up early you will receive access to the second language version of Culture Mastery absolutely free (that is, if you choose English as your first version, you can have the French or the Russian version for free and vice versa)
  • A BONUS: After you certify, your name and your contact information will be available on our site as a coach/trainer who is certified to use Culture Mastery 4 C's Process™.  


The next public webinar is now in the process of being scheduled.  Please contact us here to be put on the waiting list.

"I attended lots of workshops, and I have to say that you were the most professional! It was really a pleasure to listen to all these interesting things you told us. The power point presentation and the exercises made it even more clear. I have learned a lot! Thank you!"

(Karlijn De Broeck)

After you certify, you will be able to download the program materials.


The 5-year, royalty-free Culture Mastery license, the certification webinar and all bonuses are priced at $1,599 USD. 


Please pay via PayPal link below.  By paying the fee and enrolling into the Culture Mastery 4 C's Process™ licensing and certification webinar you agree to the Terms and Conditions of using the license.


*** Individual countries’ blueprints are usually available as part of full courses on each country.  For licensees of the Culture Mastery program we will offer the countries’ blueprints as stand-alones for a much lower fee.

For enrollment inquiries please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Culture Mastery 4 C's Process™ Certified Coaches/Trainers



Desiree Perez
Los Angeles, California, USA


Raquel Pulicano
Zurich, Switzerland

InterCultural Coaching Center


Arrow_redPayal Jain
Jakarta, Indonesia

Arrow_redElvia Perez
Bakersfield, California, USA

Arrow_redTeresa Estremadoyro
Basking Ridge, New Jersey, USA

Arrow_redJudy Hansen
Denver, Colorado, USA

Arrow_redChristine Baudot

Toronto, Canada & Paris, France

Arrow_redHelen LePort

HLP Training

Paris, France

Arrow_redMarina van Dijk de Waal

Melbourne, Australia


Arrow_redDana Belter-Lefeuvre

GPS for Professionals

Kuala Lumpur, Malaysia

Arrow_redPaula Resende

Lisbon, Portugal

Arrow_redWilliam Birdwell

Birdwell Institiute

Lyon, France


Markku Siltanen

Helsinki, Finland


Arrow_redAngelique Andrews

Atlanta, Georgia, USA



Claire Bailliez

Grana Skills Ltd.

Ho Chi Minh City, Vietnam



Mirjam (M.C.) Boogaart

Expat Life

Amsterdam, The Netherlands



Louis Passos

Passos Human Resources

Heemstede, The Netherlands



David Burton

Doha, Qatar


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